Social Media Marketing (SMM)
Training Course

Why Do You Need Social Media Marketing Today?

The number of worldwide users online are expected to use social media and is expected to reach 2.95 billion. That's around a third of the entire earth population.

Social media plays an important role in the online marketing funnel of any business, engaging and re-engaging customers at various touch points including those who are at the point of making purchase decisions. Not being in the front row during these important phases is detrimental to the business revenue.

holding a tablet with the words social media in the tablet

Course Overview

In this 2-day Social Media Marketing certification course, you will go through a 6-step social media marketing process and apply this strategy across various social media channels such as Facebook, Instagram, and LinkedIn.

You will also learn how to build customer profiles, develop engaging content, deliver social media promotions and manage a companies, social activities, and measure the entire process.

Learning Outcomes

By the end of this course, you will:

✓ Be able to put together a social media marketing campaign using a 6-step systematic process.
✓ Be able to define social media marketing objectives and define target audiences.
✓ Be able to identify the elements of contagious content on social media.
✓ Be able to identify and analyse key social media metrics and work out your budgeting, resources, and ROI.

Course Outline

Module 1: Introduction to Social Media
Module 2: 6-step social media marketing process
Module 3: Analysing current social media situation
Module 4: Defining social media marketing objectives across various channels such as Facebook
Module 5: Developing social media content and communities
Module 6: Delivering social media promotions
Module 7: Measuring social media performance
Module 8: Managing social media activities

Course Fees & Funding Options

Singapore Citizen/PR

Course Fee	$750
Course Fee after 40% PIC grant*	$450

*For SMEs with minimum 3 employees. More info on PIC grant. This course is also claimable via skillsfuture credit.

Frequently Asked Questions

What certification will I receive?

Upon completion of this module course under SkillsFuture funding, students will receive Statement of Attainment (SOA) Certificates from WDA. The details of SOA of each module are given below.
IT-NMM-401S-1 : Install and configure a Switch
IT-NMM-402S-1 : Install Switches and Multi-Switched local area network

Am I eligible for funding/subsidies?

What is the average class size?

What's next?