Pay Per Click (PPC) Certification
Training Course

What are the Benefits of Pay Per Click?

Pay Per Click or PPC is one of the most effective ways to reach a target audience efficiently and cost-efficiently compared to traditional advertising media such as TV and billboards.

With Google AdWords and Facebook Advertising, you are able to develop effective advertising campaigns and target them to customers at different levels of the purchase funnel.

This not only lowers your cost per acquisition, but also gives you a way to measure the effectiveness of your campaigns in terms of cost per conversion (profit-driven), cost per impression, and cost per engagement (brand awareness).

AdWords Keyboard

Course Overview

In this 2-day hands-on PPC course, you will learn how to develop, execute, and measure Pay Per Click campaigns using both Google AdWords and Facebook Ads.

More importantly, you will also learn how to maximise your budget while maintaining profitability.

Learning Outcomes

By the end of the course, you will:

✓ Be able to plan campaign objectives and develop a branding or profit-driven PPC strategy.
✓ Have sufficient knowledge on how to set up and run a Google AdWords search, display, and remarketing campaign, and Facebook ad campaign.
✓ Be able to analyse PPC metrics and identify key potential areas of improvement and optimise accordingly.

Course Outline

Facebook Ads
Module 1: Introduction to PPC
Module 2: Facebook ad campaign objectives
Module 3: Defining your audience
Module 4: Creating successful Facebook ads
Module 5: Facebook bidding strategies
Module 6: A/B splitting
Module 7: Facebook ad analytics

Google AdWords
Module 1: Introduction to Google AdWords
Module 2: Creating a Google AdWords Search, Display, and Remarketing campaign
Module 3: Keyword match types
Module 4: Keyword research
Module 5: Creating engaging ads and best practices
Module 6: Creating effective landing pages
Module 7: Google AdWords analytics

Course Fees & Funding Options

Singapore Citizen/PR

Course Fee	$500
Course Fee after 40% PIC grant*	$300

*For SMEs with minimum 3 employees. More info on SkillsFuture Funding here.

Frequently Asked Questions

What certification will I receive?

Upon completion of this module course under WDA funding, students will receive Statement of Attainment (SOA) Certificates from WDA. The details of SOA of each module are given below.
IT-NMM-401S-1 : Install and configure a Switch
IT-NMM-402S-1 : Install Switches and Multi-Switched local area network

Am I eligible for funding/subsidies?

What is the average class size?

What's next?